Thursday, April 24, 2008

Political primary rubbish

Indiana finally matters. After years of "So what?" primaries in May, this year, our vote truly counts and can make a difference in the presidential candidates.

There's a cost to the primary season dragging out, and it's not just bad blood among Democrats. There's more traveling and canvassing across the states as candidates try to make their case. And there's definitely a lot of resources being spent for advertising, whether through traditional media or direct mail.

Less than 24 hours after the Pennsylvania primary, direct mail pieces against each candidate showed up in my mailbox at home. It'll be interesting to see just how many pieces are collected between now and May 6, and I'll post an update on the offenders here.

Perhaps as the campaigns progress, candidates can look into using renewal resources, such as recycled paper, in their campaign materials. Working in marketing, I know that recycled paper can be as cost-effective yet still be as quality as "regular" paper. If only the candidates can catch on.

In the meantime, I urge everyone to recycle these pieces once you've reviewed them.

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