Thursday, October 13, 2011

Are Girl Scouts Greener – Or just in the Pocketbook?

Being a Daisy Girl Scout troop co-leader this year has been an eye-opener in many ways. Fundraising is the biggest one of all.

I’m not naive enough to think that dollars magically float from the air, but the way the Scouts are approaching the fall fundraiser is a big disconnect from their messaging that they are “always greener” and from their emphasis on recycling, etc.

Girls earn not one but four stackable participation patches: One for selling magazines (Interestingly, only print editions are for sale. My retired mom wants digital subscriptions.). A second for selling a certain quantity of chocolates and nuts.

A third is for loading up a website with a dozen email addresses of their closest friends and family members to receive requests from. And the fourth for completing a mailing booklet (assuming to the same people) with addresses to send two print mailings to.

I am a mass marketer. My six year old is not. But I’m further bothered by the fact that families and friends receive multiple print mailings for this fundraiser. And parents will be encouraged to turn those in as well, as I’m told each troop makes $2 per completed booklet, on top of a percentage of sales. Shouldn't we be about reducing waste instead?

For an organization that is purporting to be “always greener,” this practice flies in the face of what we’re encouraging girls to be.

1 comment:

Green Bean said...

Fundraising for all organizations really needs to go greener. Hardly anyone gets print magazines these days! And all the papered requests for donations. Time to go digital and use less paper - at a minimum.