Gotta love the marketing folks - even they are playing the green game. Today's Marketing Prof's Daily Fix blog discusses how many convenience food companies are ramping up "healthier" products for big profits.
Ted Mininni quotes liberally from the Reuters article "Food makers look to health as downturn defense," where execs predict strong revenue growth from enhanced (or detracted from) food products: low-fat, less sugar, more antioxidants and whole-grains.
Sure, we're getting lighter. In the wallet.
I think what we're forgetting in all this that much of what these companies are doing are just spinning a product based on convenience, and we're all buying into it.
I saw on a bottle of Diet Pepsi the other day some logo stating that it's healthy. Nevermind that it's loaded with chemicals and, in my opinion, it tastes like battery acid. But because there is no fat or sugar, it's deemed as a healthy choice. Now, does that make Diet Coke with Vitamins even healthier?
I liken this change in the convenience food industry to the low-sugar/low-fat phases that we went through several years back. This time, it's putting a little more of a technical spin on it, such as "probiotics" or other terms that the general public doesn't get. But they're scared enough to look into it. And if the box says healthy, it must be true, right?
(Expanded from my original comment on the marketingprof blog earlier today.)