Sunday, November 8, 2009

You call this work?

This weekend, I had the joy of doing something few people ever get to experience: Working on a commercial production crew.

It's truly an amazing experience to see everything that goes into the set. About 12 hours of filming alone for the participants - just to create a 30-second spot. Add in crew setting up, scouting locations, basic scripting and the editing process, and a lot is invested in trying to make people change decisions.

As a communicator, I love this experience, and hate that I only get to do this about every 18 months to two years. But when I get to participate, I love it.

Add in the joy of the fact we were using an outside set, and I was all for this experience. Pay me to play in a park on a 60-degree day? OK!
While we missed the rainbow of fall leaves - a rainstorm earlier this month took care of that - the sunlight was perfect, the wind was (mostly) mild, and the temperatures were more perfect than we could ever wish for in November.
I'll let you guess what the spot was for. Odds are you'll never be able to guess!

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